The digital space is a vast marketplace, and good search engine rankings are very similar to extremely large billboards, over the most used roads in the country for your business. If you choose to ignore SEO strategy, it is similar to unlisting your phone number or taking down the sign from the window of your shop. In the best scenario, you will maintain a few customers, but most likely, you will see your sales dwindle down until you have no other option than to fight to regain your position in the marketplace.
Those who get on board with online marketing, especially through professional SEO services Braintree usually sing its praises after seeing real results from improved organic rankings. Clearly, while the language of SEO and digital marketing may not be easy for some people to understand, one fact is: good search engine presence can transform your bottom line for good.
Good Search Engine Presence Equals More Potential Customers
Studies show that sites that rank position 1 for their relevant keywords receive 33 percent of search traffic. Site no. 2 receives 18 percent of the traffic. Sites ranking on the first Page 1 garner 92 percent of all traffic leaving only 8% for other pages. With millions of searches being made every day, your company can tap into the benefits of this revolution to reach more targeted customers with an improved search presence.
You Save On Cost And Still Deliver Quality
Through digital marketing you can promote your company with a smaller budget compared to the traditional methods like placing an ad in a newspaper or magazine. With a good presence on the search engine, you are able to deliver more impact per customer (and even follow up with them) than by printing brochures and sending mail. In addition, each time a customer interacts with your company you are able to create a database for your company and this can further be used to sustain a healthy business network.
Your Local Listing Will Improve
By liaising with SEO Services Braintree to improve your local search engine presence you can boost your business reputation through showing necessary information like your work hours, business address, maps, hours of operation and customer reviews. This will in turn improve your authority on directories like Yelp, Foursquare, Bing Places and Yahoo Local.
Bypass Your Competition
Keep in mind that if your competitors are improving their SEO then you have to do it as well if you want to retain your competitive edge. A business that gets organic traffic is open for 24 hours, 7 days a week. So don’t be left behind.
While effective use of SEO can at times seem elusive and cumbersome, it does not mean it is completely out of reach. When this task is properly handled by the help of professional SEO in Braintree services, your business will start to receive more calls and visits from potential customers. Moreover, you will boost your brand authority and be ready to keep up with the pace of the ever-evolving digital space.